Recently we published the results for our Report for Double Blind Placebo Crossover Human Clinical Study of the Efficacy of the Ionic Balance Band in Improving Flexibility, Strength, Balance and Endurance in Healthy Subjects.
A member of the public raised this concern:
The person was still unsure and replied:
We reassured them by saying:
We take all customer feedback seriously and so asked a contact in the medical field to comment. This was their response:
"A company commissioning scientific research to support marketing claims is not without precedent. If one takes drug companies as an example, they not only commission the research into their new products, they actually also conduct the research themselves. The scientific papers which are the result of this research are specifically designed to be open to scrutiny and analysis, removing the risk of bias affecting the results. If you consider that Ionic Balance has outsourced the conduct of the study to an independent company, they have actually done more to reduce bias than the prevailing industry-wide standards suggest that they should."
We asked Dr Tully to comment:
"These are double blind placebo controlled studies, which are objective and unbiased. The customization is designed to test what the product actually does and the subject recruitment and testing is unbiased. Also, the study was analyzed for proper randomization of each group and for the learning effect of repeating tests, which was shown to not be involved in the positive results."
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